This audience is often a student, so they would have a low budget, my magazine isn't very expensive to target this.
The shops they would like quite frequently sell merchandise, and even music, made by or representing bands very similar to those featured in my magazine, so the magazine may appeal to them.
The food they like is fast-food, low budget, and they would still have some money left over to cross the road from one of those restaurants and buy a magazine.
The taste in music would feature bands of the same sound and scene as all those featured in Sound magazine, making it appeal to them very well.
The way this target of people socialise is through music mostly, so using music to target them in a magazine seems a sure-fire way to gain their interest.
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